Héctor Aguilar Camín's website

Case Study: 'While History Unfolds', website of the writer and journalist Héctor Aguilar Camín

Héctor Aguilar Camín

"While History Unfolds" is the online platform of the esteemed writer and journalist Héctor Aguilar Camín. It serves as a dynamic archive, constantly growing and showcasing a wide range of content, from insightful newspaper articles to unpublished literary works. Additionally, the site offers updates on his television appearances and digital media contributions.

Sitio de Héctor Aguilar Camín


Héctor Aguilar Camín's website serves as a digital repository of his work, thoughtfully organized and easily accessible to visitors. In addition to providing access to his literary and journalistic endeavors, the site offers details about the author, related news and events, and links to his social media profiles.


Prior to the website launch, Héctor Aguilar Camín faced the challenge of centralizing and organizing his extensive body of work into an accessible digital format for the general public. Additionally, there was a need to create a design that reflected the quality and prestige of his work while maintaining user-friendly navigation.


In addressing these challenges, we crafted a sleek and sophisticated website, boasting an intuitive navigation system that enables users to effortlessly discover the desired content. Our focus on text legibility and thoughtfully curated visual elements serves to elevate the site's aesthetics, effectively spotlighting the works of Héctor Aguilar Camín.

Audience Segmentation

Before rolling out the website design, a comprehensive examination of Héctor Aguilar Camín's readership was conducted. Through an online questionnaire tailored to assess familiarity with Dr. Aguilar Camín's body of work, two distinct user personas were identified:

  • Occasional Users: Individuals who consume content driven by current events in public life.
  • Professional Users: Individuals who utilize the content for documentary purposes, primarily researchers, historians, journalists, or academics.

Tailored Content

Based on these user profiles, differentiated content is provided to meet the needs and preferences of both groups:

  • Occasional Users: Provide related content to increase page views per session, particularly brief articles, while also showcasing the literary aspect to promote this facet. In multimedia content, display material on wide screens without distractions to enhance time spent on the site. These contents will help attract new readers and build an audience that regularly follows publications on public life.
  • Professional Users: Rotate archival content with new and exclusive online publications, aiming for a balance between literary, essayistic, and historical profiles that represent an opportunity for traffic based on current public life events.

This strategy ensures that all of Héctor Aguilar Camín's content is available to all visitors of the website without limitations, thus promoting open access to his literary and journalistic work.

Results Achieved

The implementation of a design focused on readability, cleanliness, and elegance has led to an enhanced user experience on Héctor Aguilar Camín's website. Visitors can easily access his work and explore his extensive catalog efficiently. Additionally, the design reflects the author's quality and prestige, strengthening his online presence.


Héctor Aguilar Camín's website has successfully achieved its goal of providing open and accessible access to his literary and journalistic work. With a clean and elegant design, the site offers a satisfying user experience and reflects the quality of the author's work.


To further enhance the website, periodic usability testing could be conducted to identify areas for improvement and ensure that the design remains effective for users. Additionally, the integration of additional features such as an advanced search system or the inclusion of exclusive multimedia content, particularly of a literary nature, could further enrich the user experience. Creating new social media channels specifically dedicated to promoting Héctor Aguilar Camín's literary and journalistic content would be beneficial. These channels can be used to share exclusive content, engage with followers, and promote the author's online presence.